New Zealand’s national airline has adopted a cheeky way to encourage passengers to watch its in-flight safety video: the cabin crew’s uniforms are nothing but body paint.

The “Bare Essentials of Safety,” screening in the cabins of planes flying Air New Zealand’s main domestic routes, has gone viral online. It had 1.2 million YouTube views by Friday, four days after it was launched.

“We think in tough times there’s a premium for making people smile, and it gives the opportunity to stand out in a crowd,” Air New Zealand’s marketing general manager Steve Bayliss told The Associated Press.

And it works

Bare essentials of safety from Air New Zealand

Note: The people in the ads are not models or actors but work colleagues. Check out additionnal videos here.